Senior UA Manager (Facebook) Job at Hitapps, Remote

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  • Hitapps
  • Remote

Job Description

What are you working on?
  • Genres: Puzzle, Casual, Word Games
  • Platforms: iOS, Android

For which tasks (responsibilities)?

  • Setting up and launching advertising campaigns in Facebook Ads;

  • Acquiring traffic from other sources;

  • Evaluating the quality of acquired audiences according to KPIs;

  • Collaborating with the motion team for the creation and testing of creatives;

  • Formulating hypotheses, conducting A/B tests, and analyzing their results.

What kind of professional are we looking for?

  • Minimum 2 years of experience working with Facebook for mobile games with IAA/IAP monetization and budgets of $100k+ per month;

  • Advanced knowledge of Facebook Ads (auction mechanics, optimizers, campaign scaling, creative testing, etc.);

  • Understanding of mobile analytics principles, experience with AppsFlyer/Adjust;

  • Knowledge and understanding of mobile metric calculations, including CPA, ARPPU, LTV, ROAS, CVR, Retention, etc;

  • Analytical mindset, attention to detail, and strong communication skills;

  • Goal-oriented with responsibility for the results of your work, collaborating within the UA team and with related departments, sharing knowledge and experience;

  • Experience with SRN channels and ad video networks and understanding of their auction mechanics will be a plus;

  • English level — Intermediate+

Why do we enjoy working here?

  • Official employment;

  • High salary level;

  • Medical insurance;

  • 100% compensation for vacations, sick leave, and day-offs;

  • Compensation for educational and sports activities;

  • Work in a team without bureaucracy;

  • Opportunity to influence processes within the department.

Let's create hits together!

Job Tags

Remote job, Casual work,

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